MAGAL
VIDEO AD
Video Ad 1 is crafted to evoke powerful emotions through a blend of captivating video and carefully selected music. In addition, by adopting the popular "POV" format, we immerse viewers in an intimate and engaging experience, heightening their emotional resonance with the brand and products. While this approach effectively engages viewers on an emotional level, I acknowledge the challenge of maintaining attention in a 14-second timeframe. To address this, the video ad 2 has been meticulously edited to deliver a concise yet impactful message, showcasing the diverse range of Magal’s personalized jewelry collection beyond just the bracelet.
Moreover, recognizing the importance of optimizing for platforms like Facebook/Meta, I've strategically positioned the content and text within the designated safe zones. Indeed, before starting the video editing process, I meticulously designed an overlay to ensure that the ads seamlessly integrate with the platform's layout, maximizing visibility and engagement.
VIDEO AD 1
VIDEO AD 2
NEWSLETTER
Newsletter 1 is strategically designed to captivate viewers' attention and invite them to explore and purchase the Birthstone collection. To create a sense of urgency and drive immediate action, I've, for example, incorporated a countdown timer highlighting the limited time remaining of the promotional offer. This dynamic element not only stimulates excitement but also prompts viewers to act faster, maximizing conversion opportunities.
On the other hand, Newsletter 2 serves as an informative showcase of the individual items within the collection. Through visually attractive images and concise yet compelling descriptions, each piece's unique characteristics and allure are meticulously highlighted. This newsletter serves as the perfect introduction to Magal’s offerings, setting the stage for a captivating and rewarding customer journey.