ABOUT ME

PHOTO OF IAN ALVARADO IN B&W

RESUME

As a multi-disciplinary content creator, I have extensive experience in videography, graphic design, and social media content creation. I am passionate about creating content that has a positive impact on people and am dedicated to delivering high-quality products.

As a videographer, I am skilled in designing and producing videos that tell a story and capture the audience's attention. I am comfortable working with a variety of video styles, ranging from documentary to more creative styles.

As a graphic designer, I have a strong understanding of design principles and am proficient in tools such as Adobe Creative Suite. I can design logos, marketing materials, social media posts, websites, and more.

As a social media content creator, I have an understanding of the different platforms and the algorithms that drive them. I am able to create engaging content that connects with viewers while maintaining brand strategies and commercial goals.

I am a hard worker and am always up for new challenges. I am confident that my unique combination of skills and experience will allow me to make a significant contribution to your company.

EXPERIENCES

  • As a freelance videographer, photographer, and content creator, I am responsible for creating visually engaging content that meets the needs of my clients. My primary task is to capture and produce high-quality photos and videos that tell a compelling story and effectively communicate the desired message to the target audience.

    Some of my key responsibilities and tasks as a freelance include:

    • Planning and executing photo and video shoots, including selecting locations, developing shot lists, and organizing necessary equipment and props.

    • Capturing high-quality photos and videos that meet the client's specifications, including lighting, framing, and composition.

    • Editing and retouching photos and videos to ensure that they meet the desired quality and aesthetic standards.

    • Developing creative concepts and ideas for photo and video shoots that effectively communicate the client's brand message.

    • Collaborating with clients to understand their needs and objectives, and offering professional advice and guidance on how to achieve their desired outcomes.

    • Managing project timelines and budgets, ensuring that all deadlines are met and that the project remains within the agreed-upon budget.

    • Staying up-to-date with the latest trends, techniques, and technologies in photography and videography, and continuously improving my skills and knowledge.

    • Marketing my services to potential clients and building strong relationships with existing clients to ensure repeat business.

    Overall, my goal as a freelance videographer, photographer, and content creator is to provide my clients with high-quality, visually engaging content that helps them achieve their business objectives and stand out in a crowded market.

  • As Ternoa's former Visual Content Specialist, my main responsibility was to develop and create visually stunning content that aligned with our branding and marketing objectives across various digital platforms, including our website, social media channels, email campaigns, and blog. I worked closely with the marketing team to come up with new and exciting ideas for digital marketing campaigns that attracted traffic, engagement, and leads.

    I used my creativity and design skills to produce captivating graphics, animations, videos, and other multimedia elements that enhanced user engagement and experience. I was also responsible for maintaining Ternoa's brand guidelines and ensuring that all channels were consistent with our brand image. To keep up-to-date with the latest trends and stay ahead of the competition, I conducted market research and analysis, and provided creative input and recommendations for new content and digital marketing initiatives.

    I collaborated with cross-functional teams, including product management and engineering, to make sure that all our marketing and design efforts were seamlessly integrated. I also stayed up-to-date with the latest trends and technologies in web design, graphic design, and digital marketing, using my skills and expertise to help Ternoa succeed in its marketing initiatives.

  • OurCo is an innovative app that empowers employees to freely express their thoughts within their company, fostering collaboration and improving overall well-being for better outcomes. Our digital solution is designed to optimize everyone's commitment to human transformation within organizations.

    As the content creator for OurCo, my responsibilities included:

    • Researching industry-related topics to create engaging and informative content

    • Developing well-structured drafts using digital publishing platforms

    • Creating and distributing marketing copy to promote our company and products

    • Conducting interviews with industry professionals and incorporating their views into blog posts

    • Editing and proofreading written pieces before publication

    • Conducting keyword research and following SEO guidelines to optimize content

    • Promoting content on social networks and monitoring engagement (e.g., comments and shares)

    • Collaborating with marketing and design teams to create visual content to illustrate articles

    • Measuring web traffic to our content to improve reach and engagement

    • Updating our website as needed

    • Creating videos using Adobe Premiere Pro/After Effects and visuals with Photoshop, Illustrator, and Lightroom CC.

EDUCATION

  • The Manager Marketing Data & E-commerce Specialized Master's degree offers a practical training program for data, e-commerce, and connected retail professionals. From defining a strategy to designing an e-commerce site or a commercial app, as well as traffic acquisition, customer relationship management, and data analysis, the program provides a comprehensive overview of all tools and techniques needed to design, implement, and manage digital and e-commerce strategies.

    In a competitive data-driven environment, this Specialized Master's degree enables mastery of the following skills:

    • Strategic analysis

    • Web & mobile project management

    • Relational marketing / CRM

    • Database / Data

    • Community management / Brand Content & Social Media

    • Natural & paid traffic acquisition

    • Digitalization of the point of sale

    • Programming basics

    • Artificial Intelligence"

    Learn more

  • The Entrepreneurship & Business Administration specialization equips future managers, intra- or entrepreneurs with a comprehensive understanding of the quantitative and qualitative aspects of company management.

    The program emphasizes a scientific approach to calculating objectives, improving operational performance, and managing budgets. Additionally, the importance of qualitative aspects, such as managing human relations within teams, is highlighted.

    The BBA in Global Management provided me with an invaluable international experience at North Carolina State University (NCSU), a Skema partner school located in the United States.

    The program offered a diverse range of relevant courses, including marketing, project management, human resource management, accounting, global management, public speaking, and entrepreneurship.

LET’S WORK TOGETHER !

Got a project to discuss? Fill out the form or send me an email and we'll get back to you as soon as possible